Ford downsizes
Posted by brianS on Tuesday, July 22nd, 2008 at 11:20 am
Nice to see Ford ahead of the market curve on this one. Or not.
The Ford Motor Company, which devoted itself for nearly 20 years to putting millions of Americans into big pickup trucks and sport-utility vehicles, is about to drastically alter its focus to building more small cars.
...
Ford is expected to convert three of its big assembly plants from truck-based products to cars, including its so-called Michigan Truck plant in Wayne, Mich., that builds Ford Expedition and Lincoln Navigator S.U.V.’s.The company plans to use the plant to increase its output of the Ford Focus, a compact car that has become one of its best sellers this year. Ford also plans to retool two of its V-8 engine plants to add production of more fuel-efficient 4-cylinder and V-6 engines.
Loading ...
I believe the preferred term in corporate parlance is rightsizing.